The biggest challenge organizations face during the process is sorting and managing inaccurate, inconsistent, duplicated, and fragmented customer data. Even with enterprise resource planning (ERP), sales force automation (SFA), and customer relationship management (CRM) programs, data quality can deteriorate quickly and become questionable. Since the customer information is managed across multiple departments, business lines, geographic regions, and isolated systems, it is extremely difficult to achieve a single integrated 360 degrees customer view. 

Organizations of all sizes are developing an actionable 360-degree view of client data so marketing, sales, service, and other customer-facing departments can:

• Achieve better customer engagement by delivering relevant, personalized, and targeted communications.
• Get better insights into customers and opportunities to speed up merger and acquisition benefits. 
• Gain customer trust by prioritizing and complying with customers' privacy concerns
• Achieve regulatory compliance with internal data protection policies and requirements

Have a better understanding of customers' relationships and networks of people, places, and things The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

Build a trusted customer profile 

To create an integrated, complete 360-degree view to answer your questions, you will need a strong and trusted customer profile. This profile will allow all teams to access the same customer view, which will help your organization become more customer-centric. 

Informatica Cloud Customer 360 solves exactly this problem for you by providing a trusted customer profile that provides you a complete, reliable, and consistent single view of your customers. It brings together the customers and their associated data and centralizes its management and publishing. 

Informatica Cloud Customer 360 is an intelligent, integrated, state-of-the-art, cloud-native application that fixes and manages your customer data. This intelligent solution is powered by Informatica’s proven Intelligent Cloud ServicesSM (IICS) and underpinned by the Informatica Intelligent Data Platform™. It offers an easy UI, customizable dashboard, and built-in AI and machine learning from CLAIRE® that makes onboarding, stewarding, and sharing customer data easier for business users and data stewards.

The single, integrated, complete, and modern 360-degree view of customer data and a centralized application provided by Cloud Customer 360 have added advantages for your employees. 

Key Features

• A Complete Solution
  The Informatica Cloud Customer 360 is an all-in-one approach that has an added advantage to the entire Informatica data management solution range. With best-in-class data ingestion, quality, matching, enrichment, business process orchestration, and built-in connectors, you can start correcting, managing, and stewarding client data faster than ever before.

• State-of-the-art User Experience
  Informatica Cloud Customer 360 offers a business-friendly, reflexive, and simple user experience. Business users and analysts have stewardship, record level lineage, and history with out-of-the-box user interfaces. A component-based framework allows for easier configuration and dashboard construction, and a drag-and-drop designer tool allows for industry-specific configuration.

• Flexible and Modular
  CC360 is modular, API-driven,  and comes with shared microservices on the best-in-class, scalable IPaaS architecture. It offers simple, consumption-based pricing and packaging that simplifies the MDM implementation to a single step. 

• Intelligence, Automation, and Orchestration
  Informatica Cloud Application Integration provides a single integrated business process orchestration layer across master data management, reference data management, data quality, and data governance. Additional contact data verification and validation capabilities are provided via AI-powered data matching, smart fields, and pre-integrated Data as a Service.

• Embedded Data Integration
  Informatica Cloud Customer 360 allows for elastic, serverless, streaming, and batch integration, which is simple to set up with drag-and-drop workflows and data flows for sources and targets. It consists of Informatica’s optimum iPaaS capabilities (IICS). IICS enables 18 trillion transactions per month and is cloud-native, multi-cloud, and scalable.

• Highly Secure
  With the industry's largest number of security certifications, including ISO, SOC2, SOC3, HIPAA, and more, it was built keeping security as a core design element.

• Flexible, Fast, and Agile
  Informatica Cloud Customer 360 is offered both on-premises or through Informatica Intelligent Cloud Hosted Services. CC360 provides you benefits of both Informatica's Cloud Customer 360 capabilities and outsourcing IT management tasks.

• Innovative Investment

        We offer a simplified MDM implementation, built-in intelligence from the data model upwards. Your investment in                    Informatica Cloud Customer 360 is supported by rigorous, automated testing, thanks to the investments in                              continuous innovation that enable monthly releases with versioned metadata for security upgrades.

Key Benefits

Informatica's Cloud Customer 360 allows you to:

• Grow your loyal customer base by providing better engagement
• Efficient onboarding of customers in a centralized location
• Increase self-service with network and hierarchy views given through a modern user interface for searching and exploring customer interactions.
• Gain better productivity by having the trusted customer data accessible when required
• Speed up the deployment, with simple, pay-as-you-go pricing and pay only for what you use
• Get access to Informatica’s award-winning customer support, unparalleled services, and partnerships, and externally validated certifications, assessments, and security standards for the optimum security

About PartnerBO

As Informatica launches its line of the best customer engagement platform with Informatica's Cloud Customer 360, PartnerBO works to understand your particular needs and helps you realize your vision through people, process, and technology. Partner BO understands that adopting new technologies can be challenging and helps to make it as smooth as possible and help you to take full benefit of your enterprise data management solutions.